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There has been sharp spike in consumer preference for healthier options of cooked meals as platforms look to tap into growing demand among young Indians for eating right.
Swiggy has launched a dedicated healthy food discovery interface on the app where select restaurants curate menus and share detailed nutritional information on macronutrients for dishes with customers.
Swiggy has worked with nutritionists and top restaurants in the country to enable this selection to cater to health consciousness customers. The company has curated over 10,000 unique healthy dishes by more than 1,000 restaurants. Launched in Bangalore, Health Hub will expand to Mumbai, Hyderabad, and Delhi in the next few weeks.
“There is a visible demand for healthy food choices by consumers and restaurants are seeking opportunities to innovate and stay relevant to these market changes. With Health Hub, we want to boost healthy eating patterns across the country and dismiss commonly held beliefs that healthy food is bland, hard to find and expensive,” Vivek Sunder, COO, Swiggy, said.
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The past few months have altered the food consumption habits of Indians with a renewed focus on eating right, especially as they spend more time indoors. “With the launch of Health Hub, we expect this trend of ordering healthy dishes to grow and more than double over the next 6 months,” Sunder said. Consumers have the ability to choose from gluten-free, high-protein, low-carb, organic, vegan, and keto meals across soups, salads, wraps, and desserts.
“With Swiggy’s Health Hub, it’s simpler than ever for customers to make the switch and for health brands like us to meet new customers,” Jyotsna Pattabiraman, Founder & CEO, Grow Fit, said.
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