Marico enters the vegetable and fruit hygiene category with Veggie Clean

Marico Ltd, one of India’s leading consumer companies, has announced its foray into the vegetable and fruit hygiene category with the launch of Veggie Clean, made with a unique mix of 100 per cent safe ingredients. While hand, body, home and kitchen hygiene is in practice and consumption habits are also evolving in tandem with the current situation, ensuring complete sanitation of our fresh produce is still limited to only rinsing them with water. To bridge this gap with an innovative solution, the company has launched a first-of-its-kind fruit and vegetable cleaner. The product will be available across modern and e-commerce channels in two SKUs – 200 ml and 400 ml for Rs 149 and Rs 289 respectively.