Just in time for peak-of-summer refreshment, Coca-Cola North America is introducing to some of its biggest fans, an exclusive first sip of its top innovation of 2021 – Coca-Cola With Coffee.
The Coca-Cola Company announced in a press release earlier this week that Coca-Cola With Coffee will officially hit ready-to-drink coffee aisles nationwide in January 2021. The announcement said the new drink “fuses the familiar, authentic taste of Coca-Cola with the rich, luxurious flavor of 100% Brazilian coffee.” It will come in three signature flavors – Dark Blend, Vanilla and Caramel – and will be offered in 12-oz. cans, with 69 mg. of caffeine per 12-oz. serving.
“This is a truly unique hybrid innovation that will pioneer a new category we’re calling refreshment coffee,” said Jaideep Kibe, vice president, Coca-Cola Trademark, Coca-Cola North America, who said the beverage is one of the company’s most successfully tested innovations in recent years.
The company’s announcement said the product was first piloted in 2018 in Japan. Currently it’s available in more than 30 markets around the world, including Australia, Brazil, Vietnam, Turkey and Italy, with each Coca-Cola With Coffee recipe and packaging mix tailored to meet local tastes. Using a “lift and shift” strategy, the company scales “successful beverage innovations from market to market via an experimental, test-and-learn approach.”
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For now, these flavors are only available in the U.S. via the very fancy Coca-Cola Insiders Club. The rest of the U.S. will just have to wait until 2021 to give it a try. Beginning in January 2021, Coca-Cola with Coffee Dark Blend and Coca-Cola with Coffee Vanilla will be offered in 12-oz. singles or 12-oz. four-packs while Coca-Cola with Coffee Caramel will be only offered in 12-oz. single cans nationwide. You can also go to Coke.com/Coffee to be notified when it comes out next year. Ah, 2021. Can’t wait!
This latest launch by Coca-Cola follows the recent rollouts of Coke Energy/Coke Energy Cherry, Cherry Vanilla Coke, Orange Vanilla Coke (and their zero-sugar counterparts).
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