The Illinois Department of Commerce and Economic Opportunity (DCEO), Office of Tourism announced it is opening a new office in New Delhi, India to attract more overseas visitors to Illinois.
In a strategic move to attract more Indian tourists, the Illinois Department of of Commerce and Economic Opportunity (DCEO), Office of Tourism, has officially launched a new office in New Delhi, marking a significant expansion in its global outreach. The office aims to promote Illinois as a prime destination for Indian travelers by showcasing the state’s diverse offerings, from world-cladining to breathtaking natural landscapes and cultural experiences.
Illinois is known for its incredible dining options, from Chicago’s top-ranked restaurants to hidden gems. The state’s array of galleries showcasing art, history, and science, vibrant festivals, and cultural events are renowned, including its world-class shopping options. Illinois is a haven for outdoor enthusiasts, with 64 state parks, a national forest, seven national scenic byways, the historic Route 66, and a wealth of activities along the way. A perfect destination for families, Illinois offers year-round attractions, from waterparks and zoos to amusement parks and museums. Illinois is also known for its pulsating sports scene, with numerous sporting events taking place around the year.As the ideal destination for Indian travelers, Illinois offers a variety of experiences for groups, families and individual travelers. The state also provides a range of accommodation options, from luxurious stays to unique, secluded forest cabins for adventure and nature lovers. Moreover, Illinois is easily accessible, with its numerous airports, including the Chicago O’Hare International Airport, one of the busiest in the world, offering direct flight connectivity for visitors from India.
The official travel authority for the state of Illinois in the USA announced the appointment of Sartha Global Marketing LLP as its partner in India for marketing and promotional activities. Sartha will develop and implement comprehensive travel trade and public relations programs to inspire Indian travelers to explore the state and its unique experiences including luxury, culinary, architecture, outdoor experiences and cultural attractions.
Mr. Daniel Thomas, Deputy Director of the Illinois Department of Commerce and Economic Opportunity, Office of Tourism, said, “India is now the largest overseas source market for Illinois, with a tremendous 55% increase in visitors from 2019 to 2023. We are excited to partner with Sartha Global Marketing to welcome Indian travelers to experience Illinois’ world-class cities, natural landscapes, and cultural diversity. From vibrant Chicago to charming small towns along the Mississippi River and stunning state parks, we offer something for every traveler. Whether it’s culinary, arts, history, or nature, we invite you to discover the heart of the U.S.”
Ms. Sheema Vohra, Managing Director, Sartha Global Marketing LLP, added, “We are excited to commence work on promoting Illinois in India, a state that has something for every Indian traveler. With Chicago as an excellent gateway, Illinois offers dynamic cities, breathtaking outdoor adventures, diverse attractions, and a rich historical legacy. We are honored to be working with the Illinois Office of Tourism to promote this wonderful state, a must-visit destination.”
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